Revamp or redesign? Let’s choose

What to choose for website update – revamp or redesign?

This article will be useful to those who already know that their site or service needs changes. And they also understand that these changes will lead to increased growth and increased conversions.

Deciding to upgrade, you are faced with the question of which change plan to choose for your site or service. The decision to completely redesign your company’s website can be difficult. Sometimes multiple decision-makers vie for their word, maybe your web designers are pushing for a redesign. Or perhaps you just know it’s a little outdated but not sure if it’s old enough to warrant a new design.

We wrote a previous post describing why you should redesign your website and not go into details this time.

We want to talk about the difference between a redesign and an update. While both approaches give your website a fresh look, they accomplish two different goals – each has its own pros and cons.

What should you choose to revamp or redesign, which will be more rational in your particular case? We will try to answer this question for you in our article.

Revamp or redesign? Let's choose

Design vector created by stories – www.freepik.com

Permanent or temporary?

First, when we talk about a website redesign, we mean a complete website redesign. Evaluating its navigation, its design, and its call-to-action is really all that could be overestimated to provide a more effective user experience.

After the revamp, your website’s structure may remain the same, or perhaps some new pages, corporate colors, etc., may be added. It’s about giving your website a more modern look and tweaking a few things to make it work better or served a specific purpose. For example, in the winter, we are revamping some of our e-commerce websites with a Christmas theme to keep customers in a festive mood. This is a temporary update and will be back to normal in the spring.

Website Revamp

Revamp is suitable for those sites where the structure, functionality, and appearance are in order and do not require intervention. But the content and (flow replace) requires changes and does not correspond to the current requirements.

In fact, revamp is an interface update that will make your site fresh and provide the user with relevant information about your services. As a result, you can change your site’s look to make it look fresh, new, branded, and more attractive to your users.

These changes include uploading new logos, updating the color scheme, and replacing all existing photos with fresh stock images. You can also edit your website’s content and add up to 1000 words to the additional content page if needed.

The website update will improve your online presence overall value and design, keeping most of the structure in place and making significant cosmetic improvements. And so, if the UI / UX-design of your site does not need changes, and you want to achieve an increase in conversion and improvement in SEO rankings. In this case, you should consider the revamp service.

Benefits of revamp

  • Fees (Cost): The price for a site revamp will be significantly lower than for a redesign. / renovation can be cheaper, especially in the short term (for example, if you want to update the colors of a replaced logo). The average cost of an update in our company is $ 1400, depending on the site’s complexity.
  • Lead-time: It will take less time since only content and web elements will be updated. The structure of the website remains unchanged. / Generally, it takes much less time to update a website than a complete update. In our company, you can update your website within three weeks on average.
  • Content Structure: The content structure does not change. In most cases, the CMS and all navigation menus, header, and footer will remain the same as before the revamp procedure.
  • Familiarity: Website revamp is excellent for keeping your site structure consistent so that regular users of your site know where to go to get the information they need. Effectiveness: If your website really works for you in terms of visitors and conversions, then why fix it rather than refresh its “feel”?

Disadvantages of revamp

Revamp is not appropriate in all situations – two main reasons:

  • Since this approach is time-dependent, developers may need additional time to complete the project.
  • This approach is purely cosmetic and will be limited to the existing site structure.

When do we recommend a website revamp?

Website revamp works well when the existing site has a good user flow structure. This way, we can give the site a completely fresh look while leaving most of the structure as it is. Website revamp is also an affordable solution for customers who need to update their website but don’t have the budget for bulk changes.

Website Redesign

Think of a complete redesign as building a new building from scratch. We start from scratch to create a custom website that better suits your day-to-day needs and completely reimagines your original website’s functionality and design.

The redesign is suitable for small businesses for small-scale changes and for large players who want to find and fix all the negative elements in their web projects.

For small sites, redesign suggests changing the user interface, following modern UI / UX trends and rules. As well as bringing the site to technical norms and standards. SEO optimization is also being carried out.

A large-scale project redesign offers the most extensive research from software product tests (hot cards, etc.) to an individual audit of a company to identify a specific problem, reasons for a decrease in conversion, or an obstacle to its growth.

Benefits of redesign

  • Start Over: With a website redesign, you have complete freedom to start over and create a stunning new website without having to stick with previous layouts etc.
  • Instead of wasting time troubleshooting problems, we design your website correctly from the start.
  • The redesign requires additional research and design to create a more personalized end product.
  • The design will be completely different from your current site.
  • Cost: Sometimes, a major overhaul is a long-term money-saving. This can allow you to start over with modern technology instead of going back to the web designer repeatedly for further updates. For example, you can redesign your site using a CMS and hand over the maintenance of your site to your own hands. In FastRedesign, a complete website redesign costs starting from $ 3,000. The final price depends on the number of pages, useful content, quality of graphics, and the need to create additional digital elements.
  • Standards: Imagine your website was made a few years ago. Most likely, it will be in tables and may not be the most accessible of the sites. A website redesign can mean redesigning a CSS, validating the site to professional web standards, and making it accessible to everyone at a basic level.
  • Effectiveness: Are you tracking visits and conversions to your website? Do you know the site is working for you? If not, then this is an excellent opportunity to evaluate the site, see what works and what doesn’t, and redesign the new website based on your findings. After all, if that doesn’t work for you, why stick with a bad design or layout?

Disadvantages of redesign

Reasons to hold back – a complete redesign isn’t for everyone.

  • It is more expensive than renovation.
  • The process takes longer.
  • If the customer wants to add pages or features not included in the original contract, the contractor will have to provide additional bids.

We recommend completely redesigning the site in the following cases:

  • The brand has changed significantly.
  • The existing site structure is poorly designed or constructed.
  • The time it takes to update a website exceeds the cost of a complete redesign. Redesigning large e-commerce websites is often more expensive than a complete redesign.
  • The client prefers to build from scratch.

So, what to choose – revamp or redesign?

When you think of a new website, think about these points to decide if you need to redesign your site or be just as effective with this update.

  • What do you like or dislike about your website right now?
  • Is there something wrong with the design, or are you just tired of branding?
  • What are you hoping to achieve, and what do you think visitors will get from visiting your website?
  • Is your current site working and converting for you?
  • What are your future goals for the site?
  • Is your branding changing and therefore forcing it to redesign?
  • Does it meet all the standards you need (is it available)?

Conclusion

Whether you opt for a website refresh or a complete website overhaul, you will be out of the process with an updated website that you will be proud of.

If you have further questions about the FastRedesign web design process, we would like to talk more detail. Together we will create something beautiful. Get started today by contacting us!

What is a website redesign, what does the process consist of

Unlike other tasks (for example, revamp or create a new website), the redesign process aims to improve what works and fix non-working areas of the web project. The redesign process is a large-scale and multifaceted work to build a successful web project that considers many aspects of the business.

Website redesign roadmap: 6 essential steps

Step 1. Risk analysis

The first thing to start with the redesign process is with a risk analysis. Ignoring the strict rules of a redesign can turn the whole process into a roulette with an unknown result. A redesign is primarily a rigorous conversion optimization strategy. Many agencies and marketing departments “forget” about this stage and immediately start the redesign process, which leads to unpredictable results.

Reducing the risks of redesigns is achieved by setting up controlled A / B tests such as A / B n-testing and moving them to more complex multidimensional testing. The data obtained from these tests are used to make accurate and informed changes. This practice leads to a significant increase in sales while reducing risk.

Competitive analisys - Website redesign roadmap

Step 2. Competitor analysis

In the second step, you will need to analyze competitors; this step must not miss essential details to help your site stand out from your competitors. Also, the competitive analysis will reveal the strengths and weaknesses of the closest competitors. We should use the information obtained from the research to determine how to manage further redesign steps.

And already in this chosen direction, it is worth strengthening the development of events. We should exclude other directions from the process due to tough competition. Thus, avoiding challenging competition, the redesign will follow the path of least resistance, and this will save material and time resources by discarding a deliberately failed strategy. This step, in turn, will allow you to build the correct structure for the development of the entire project.

Content revision

Step 3. Content revision

This step of the redesign must be carried out during the construction of the site & user experience design’s information architecture. To find out the needs of the project in content and further prepare it for placement in the site structure, it is necessary to audit it. Further study of the statistics obtained will provide information about that:

  • which content needs to be modified and supplemented,
  • what new content will need to fill in the structure’s gaps,
  • is there any content that we can combine
  • and which can be archived or removed.

After obtaining the necessary information, you can start writing texts and preparing visual content (images, icons, videos, etc.). Using real content in redesign allows you to make an accurate layout of the site without fear of its spread. This approach also considers the length of the pages and fills them with the correct content, and the need to fill empty blocks with “content with water” disappears.

And most importantly, this method will not allow the site to be inflated with unnecessary, junk content and turn it into an information trash heap.

Website Architecture

Step 4. Site architecture

Here we start with a thorough analysis of the site’s structure we improve. The purpose of this will be to find out how deep the redesign team’s intervention should be in the project under study. And based on this analysis’s indicators, the redesign team will decide whether a partial redesign of the structure is needed or a completely new project architecture needs to be created.

Why waste time and effort in building a seemingly working structure? The hierarchy of the site’s pages should resemble a pyramid, the top of which is occupied by the home page. Below it, there are categories or sections, subcategories (for large sites), and individual pages. And having such a structure is very important to understand Google, which is crucial to your SEO. Also, the site’s well-built structure allows visitors to navigate comfortably through it without causing any difficulty.

UX - Website redesign roadmap

Step 5. User experience (UX) design

The main goal of UX design is the harmonious interaction between the user and the website. And the design process always begins with general research and then – user research. The business’s goals and objectives are clarified, and that knowledge allows the UX designer to accurately determine the necessary functions to launch an MVP (minimum viable product).

User Persona

Having studied what goals and objectives users pursue, we create a User Persona. This method makes it possible to understand the user of the developed product and what attitude users will have towards it. Also, for a better understanding of the user, how he uses the product, and the difficulties he faces when using it, you can find out using the Customer Journey Map. This method will eliminate the identified barriers in the user’s path and make the most convenient and easy-to-use product for him.

User flow

Further, to structure the entire project and better represent the whole picture of the ongoing processes and understand the total number of components used and the project’s connections, a User Flow is created. Simultaneously, with the creation of necessary User Flows that visualize the user’s full path using the website, a Website wireframe is created. The wireframe is a visual, two-dimensional layout of any web page that focuses on the interconnection of key interface points and provides a clear view of the page structure.

Visual Design

Further steps will be a Prototype and Mockups. The prototype is a working model of a web page or application that can be low or high fidelity, both paper and digital. Low fidelity prototype is essential for generating user feedback, allowing product testing with minimal time and money investment.

As for Mockup, it is an imitation of a finished product that accurately reflects the visual appearance of a website or application design. The main task of Mockup is to obtain information about user interaction with the real product model. We build the Mockup using the necessary typography, iconography, colors, and general style. It also allows you to simulate how a website works on mobile devices.

Branding - Website redesign roadmap

Step 6. Branding

Even in the sixth step of the redesign, an analysis will have to be carried out, only this time, it will be an analysis of the website’s visual component. Since the visual part is the face of any business, we need to treat it with special attention. (Especially for small businesses). We need to find out how modern the site looks. Are the fonts modern and easy to read? Whether the fonts used are compatible with the overall design of the project. Is the overall font hierarchy followed? Are corporate colors and shades represented on the site?

The collected information is used to create guidelines and describe the corporate style. At this stage of the redesign, the use, appearance, size, and location of elements such as logos, buttons, images, and icons on the pages will also be thought out.

Conclusion

By adhering to all the steps of this roadmap consistently, you can get good results and increase your old site’s efficiency at the lowest cost and without building it from scratch.

At Fastredesign.com, we specialize in all the described services and can provide a comprehensive redesign for your website. Contact us for the detailed consultation.

Simple Guide How to Audit Your Site on Your Own

If your business is not very large and you handle yourself (with the help of a freelance team) with the tasks responsible for your projects’ performance and profitability, this information will be useful to you as a guide to a web product self-analysis.

And so we found out that YOU are personally responsible for your business, and you do not have managers and full support and development teams on the staff who monitor your site 24/7, maintaining and improving its position. Therefore, I will list only the work that YOU as an owner can carry out on your own, and the identified problems can either be solved by yourself or transferred to a freelance team to eliminate them.

Start testing your site with common site analysis tools such as:

All these tools will provide you with a general understanding of the processes taking place on your resource.

The following guidelines will help YOU evaluate the home page’s design and conduct a cursory analysis of usability.

Since creating a website is a complex technical process that consists of many hours of work of specialists from different fields, you will only check some of the design criteria that will closely match the web design rules. If YOU need a professional UX / UI audit with a comprehensive solution to any problems and further support your product, you need to contact FastRedesign.

Make it clear to the user what you offer.

The first thing to pay attention to is whether the user can quickly understand what your page is talking about and what it offers him. To form his first opinion about the site, the user will need 2.6 seconds.

Further, according to MarketingExperiments, it will take a visitor of your site about 7 seconds to understand whether it is worth further studying the information of your resource or leaving it. Thus, all the work done on your site depends on the content’s correctness, and to this point should give this special attention.

You can ask people unfamiliar with your site, relatives, or friends to try to understand what you offer the user on your page. Hear their interpretation of what they saw on your site. Using the information received from them, you can improve your page’s content and usability, making it more accessible to users.

Advertising blocks

If you have pop-up ad units on your page, YOU must choose between a good relationship with your site’s users and ad revenue.

When entering the page, a pop-up overlaps the main content, making the user only one desire to either collapse this pop-up or immediately leave the page.

Also, ad units placed in your site’s sidebars will cause negative emotions in the user, distracting him from searching for necessary information. Therefore, check if there is any extra information on your page that YOU could refuse.

Site navigation

Check all the links on your site to see if they go to the right places. Remove the incorrect links if they are not needed or correct them to the correct link addresses. Ninety percent of sites have a “navigation menu,” and chances are your site has a navigation menu. It also needs to be checked for correct transitions. To do this, YOU should draw a menu navigation diagram, especially if there is “deep nesting,” as in the example below.

So it will be easier for YOU to present the entire transition scheme as a whole and correct the deviations found. Check if there are links to all main pages.

You also need to adhere to the rule that there should be no more than five items on the menu, so try to make them as informative as possible. The menu items should be sorted in order of importance, from most important to secondary.

Check if the user can contact you, if necessary. The menu should be located in a visible and familiar place for the user, and there is no need to transfer it to the sidebar or hide it from the user (experienced creative studios can afford this).

Call to action

If your resource has a button (s) with a “call to action,” just like in the example with links, you need to check the correct transition from the button to the required resource.

A “call to action” must be precisely formulated and understandable to the user, do not allow ambiguous calls. (Check out these examples). Check the position of the button. It should be in the most visible to the user place, standing out in a contrasting color against the background of the page.

“Readability” of the text

For users to quickly and comfortably understand your site, you must use a large font. It is No need to make huge fonts, which is also bad for perception. For blocks with text, 14-16px is enough. Use contrast, do not force the user to stare and strain their eyes. Use more space and line space is essential when there is a lot of text on the page. It will make it easier to read. Line spacing should be 120%. If the font size is 15px, then the line spacing should be within 18px.

Observe the visual hierarchy – this will allow the user to understand the structure of the document accurately. Headings are usually 180%-200% of the main font size, subheading 130%-150% of the primary body font size. Do not forget about the indents between paragraphs. As a rule, they should be equal to the size of the main text.

These few rules will not take YOU much time, but it will noticeably change your site for the better if you follow them.

Back in 2016, Google began disabling Flash support in its Chrome browser, replacing it with HTML5. Immediately after Google, Microsoft announced its rejection of Flash to stop potential vulnerability from spreading.

Adobe has made several attempts to close “Holes” in its product. So in February 2014, they took measures to eliminate the vulnerability of access to users’ personal data. The update was released for Windows, macOS, and Linux platforms, which helped fix a critical vulnerability.

RIP website on adobe flash

But in April 2016, hackers used an update from Adobe to spread a virus that blocked users’ computers and extorted money to unblock them.

Finally, Adobe announced that it would ask all users to remove Flash Player from their computers by the end of 2020. As a result, Adobe Flash will cease to exist on December 31, 2020.

Adobe will also remove all Flash download links – this step will help keep users from installing and using an unsupported version of the application.

Important information for Flash website owners: Adobe has announced that Flash-based content will be blocked from running in Flash Player after the EOL date.

What should you do if your website is still using Flash?

So what is left for the owners, whose sites will be dropped without the support and stop working? Fastredisign has the right solution. We will migrate your site to preserve all content and corporate identity to a modern Content Management System and secure hosting.

Since the company is also engaged in small projects, the price of site transfer will also be low while maintaining the quality of work, as for a large company! Contact us today.

The better way to start a web presence for small businessess in 2020

At the end of 2020, it isn’t easy to find any business, be it commerce or service, without its own website. Also, small companies looking to increase their income and look competitive are rushing to create a page for their business. But they have to ask themselves the question, what do they need a website for, and what do they expect from it?

The better way to start a web presence for small businessess in 2020 Business vector created by pikisuperstar – www.freepik.com

The cost of creating a business website is not that high, on average, $ 1500-5000. For example, one ad campaign’s price is higher than these amounts. And the business owner says to himself: I can afford it. But in addition to financial investments, he will need to participate in the project (providing content, obtaining layouts, information about business processes, etc.). And this is also the time.

In addition to all this, those who want to have their own website in most cases do not realize that it needs constant technical support. Moreover, a continuous need for SEO promotion too.

Without constant technical support, the website will flawlessly run until changes are made on the hosting on which it is located. And then you will need to make small changes to the website, and for this work, you will need a specialist who will need to be found somewhere very quickly.

Or filling and changing products on the website pages is a rather voluminous and thorough work that is continuously required. For online stores, for example. Also, technical support ensures the web site’s security, smooth operation, regular technical audit, and much more.

Without SEO optimization and promotion, the company’s website will most likely not be seen by end-users. And one of the main tasks of the website is to advertise the business. Besides, web business owners will have to face the fact that websites will eventually need to be redesigned, which is a separate and rather expensive process that requires both financial and time resources.

After all the information received, the business owner should ask himself the question: Am I ready to bear all these costs and spend my time and energy on the Internet?

What other options are there?

Today, it is unnecessary for your business to be on the Internet to have your own website, as large players do. It is enough to start your work with social networks. For example, Facebook has extended marketing tools for small businesses, and Instagram too. This approach will allow you to save on:

  1. Creating a website
  2. Support it
  3. Сarry out SEO promotion
  4. And in the future – conduct website redesign.

All of these points are already best implemented on social platforms. All you have to do is create the content you want and provide ads for it. Significant savings, isn’t it?

How is this approach useful?

For business owners, this is, first of all, saving money and time. Plus, they build an effective and proven social media business ahead of time, which allows them to use it to create the most converting website of their own with the least waste. That is, you will gain experience on the Internet in social networks, and the mistakes you make will cost you much less than if you made them on your website.

How is this method useful for the Internet?

You will help the Internet get rid of the dominance of abandoned and unnecessary sites that the client does not want or cannot serve. Working on social networks, you will come to your style and recognize your website’s exact visual code, saving the Internet from visually inharmonious and challenging to use sites. Therefore, the advice is this: start small, do not immediately rush into a difficult and expensive struggle for a client, but it is better to create a high-quality network product!

Website redesign and increasing your web business profitability

What is of paramount importance in your web business is profitability. The rest are items such as improving people’s lives, developing technologies, etc. – sadly, they become secondary since they do not provide direct opportunities for your business’s development and growth here and now.

While maintaining business profitability to focus on sustainable development’s global idea, there are several points that website owners should pay attention to.

So why would the redesign make an extra profit? Business vector created by pikisuperstar – www.freepik.com

First: Site appearance and functionality

Let’s start with the simplest and most understandable, the site interface. The company’s website is a business card. The introduction of a potential client to your company begins with the site interface. And depending on how informative, attractive, and convenient to use your interface will be, the potential client will become “real,” or your competitors will have one more client.

Site redesign begins with the Usability and User Interface audit to determine what is most valuable to the client. And create for him the most comfortable and informative interface possible. The redesign’s first task is to create a comfortable and informative-useful environment for attracting new and retaining “old” customers.

Second: Competitive advantage

To ask the owner of a business in 2020 if he has a website, I think it would be redundant. Having a site for any business is a must-have, even small services or cafes have their web pages. And it is necessary to stand out against a multitude of competitors. And be remembered by the client with his personality. At the very least, request competitive analysis from professional team and create a unique design that will stand out from the general public.

The need to meet successful competitors encourages the business to implement the redesign. The redesign can be the best way for you to confront both more and more robust competitors successfully. Who also use these methods and will try to replicate these solutions on their websites.

The average life expectancy of a site is measured approximately three years (in detail in the third article). The timely redesign will help you to stand out against competitors and extend the life of the website.

Third: Extension of website life

Like all things, a website has its lifespan. Now, there was lousy information for web business owners. When you created the site, you spent a lot of time and money building it. Maybe you thought that was it. The site is available, and the statistics are excellent; the conversions from the site are superior. But it turns out the lifespan of a site is about three years, and according to Business 2 Community, the average lifespan of a website is even shorter, ranging from 1.5 to 2.5 years.

And now, on the bright side, the redesign features allow us to extend the life of your site as long as you need it. After the timely redesign, your site will continue to convert the necessary traffic and remain «fresh» and competitive. Depending on the frequency of redesign, the complexity and cost of the redesign process itself will depend. The higher your site’s age, the greater the amount of work will lead to its redesign, and, conversely, newer sites require minor changes.

Conclusion

To keep your web business project’s long and profitable life, you must constantly research this basic: has your site a competitive design? Because interaction with your website interface – is the first step for your potential customers to interact with your business.

Why you need to redesign your website. Top Reasons.

Web business needs to keep abreast of technology trends, design, and promotion of your company. Perhaps even higher than offline companies, because the speed of obtaining information about your company by potential clients is much higher than that of an offline business. Below listed 5 key signs to help you determine if you are trending or need to redesign your website immediately.

Reason 1. Decreasing sales

The most obvious sign that something is wrong with your online business is a drop in sales. What should be done in this case? What should you immediately pay attention to?

First, is your site generating the right amount of traffic and converting users into buyers? And secondly, do these people stay on the page for the required time, or do they leave it without understanding the complicated interface?

You can check the bounce rate using Google Analytics – this is one of the ways to assess the effectiveness and usability of the site. The average bounce rate, for example, for a service of services, should not exceed 10-30%. Suppose this indicator is from 30% to 40%. In that case, this is a reason to redesign the site and reduce the percentage of bounces to satisfactory performance.

Why you need to redesign your website. Top Reasons. The design looks outdated.

Reason 2. Slow page loading speed

How fast is your landing page loading? The Page Speed ​​Report For Marketers states that “more than half of visitors leave a page if they have to wait longer than 3 seconds.”

Slow page loading often annoys customers. Even a one-second delay can result in a 7% loss in conversions, according to kissmetrics [pdf].

Suppose you see that your site takes too long to load pages in the browser. In that case, this is already a reason to redesign it and don’t think how many customers have left you for competitors because of your site’s slow loading.

Why you need to redesign your website. Top Reasons. Slow page loading speed.

Reason 3. The design looks outdated

If your site is more than three years old, then most likely it needs a fresh design. The site is the face of the company. It should always be its best and most modern part.

Modern design and its straightforward task of attracting and retaining a client on the page also increase search rankings. Google will rank pages better with fresh content as its algorithm considers the “fresh factor.”

This coefficient considers such indicators as the age of the page publication, how often its content changes, and how significant these changes are.

Why you need to redesign your website. Top Reasons. Brand changes.

Reason 4. Brand changes

Many companies are rebranding their businesses from time to time, intending to attract new customers.

And if you updated the logo or made any changes to the corporate identity, it would be best if you also made these changes to your site. In other cases, the difference in appearance between your corporate style and the website will mislead your customers and damage the company’s credibility.

Also, your clients may have doubts about the reliability of the content posted on your web resource. And this can lead to the fact that they stop using your site’s services only because the appearance of the site will differ from the general corporate style.

Why you need to redesign your website. Reason 5. Industry changes.

Reason 5. Industry changes

All of your current products and services should be clearly reflected and presented to the prospect on your website. If this is not the case, then it must be corrected as soon as possible.

Because businesses do not stand still and often release new products and services or change the products and services they provide. And the trust of your customers in your business is based on the reliability of the information that is reflected on your website.

That redesign is necessary to timely provide accurate information to your website clients about all changes in it. As well as what you offer and how much it costs, it will also help promote your new product or service.

Conclusion

If, in your opinion, at least one of the listed reasons concerns your site, please contact our team. We will conduct all the necessary tests and analyze the existing site for possible problems. And we will provide you with options for solving the identified violations and developing your resource, taking into account the mission and goals of your company.

FastRedesign is a 100% Remote team and our services are unaffected by COVID-19